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ANITA RODDICK OF THE BODY SHOP SURROUNDED BY HER PRODUCTS IN LONDON STORE.Dame Anita Perella Roddick, DBE (b. 23 October 1942, Littlehampton, Sussex, England) is the founder of The Body Shop, a cosmetics company dedicated to producing and retailing ethical beauty products. She founded The Body Shop in Littlehampton, England in 1976. She was born to an Italian immigrant family. Her mother ran a café, and was in the habit of recycling. After leaving school, Anita trained as a teacher and travelled widely before her mother introduced her to Gordon Roddick, whom she married in 1970. The couple opened a restaurant, followed by a hotel. By the time they married, they already had one child and were expecting another. Anita Roddick worked for the United Nations where she travelled extensively and met people from a number of different cultures. The first Body Shop was basic and at first sold only 15 lines. The Body Shop's full range now has over 300 products. Roddick opened the first Body Shop with the aim of making an income for herself and her two daughters, while her husband was away in the United States. Her idea was to exploit some of the ideas she had formed while travelling around the world. She opened her second shop six months later. On Gordon's return, he joined the business. By 1991 the Body Shop had 700 branches and Anita Roddick was awarded the 1991 World Vision Award for Development Initiative Award. In 1993 she told Third Way Magazine that 'The original Body Shop was a series of brilliant accidents. It had a great smell, it had a funky name. It was positioned between two funeral parlours that always caused controversy. It was incredibly sensuous. It was 1976, the year of the heatwave, so there was a lot of flesh around. We knew about storytelling then, so all the products had stories. We recycled everything, not because we were environmentally friendly but because we didnt have enough bottles. It was a good idea. What was unique about it, with no intent at all, no marketing nous, was that it translated across cultures, across geo ( traduction automatique ) ( montrer le texte original ) | ||
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